Each year, Pacesetter releases a new Product Book showcasing its latest offerings. Traditionally, the Product Book was simply updated within the Full Line catalog, but in 2025 the Kaylee and the Marketing team decided to make the book smaller, utilize story telling, and give a clean and elevated feel after the new branding launch in 2024. This resulted a more compact, storytelling-driven piece with a clean, elevated design that aligned with the company’s rebrand. Kaylee led the creative direction, contributing to award mock-ups, branding, copywriting, and layout design.